Engagement
Campaigns
- Welcome Campaign
- Top-of-Mind Campaign
- Reengagement Campaign
Lead
Nurturing
Get the Most Out
of Every Lead
of Every Lead
Lead nurturing, also known as ‘Drip Marketing’, is a communication strategy often associated with marketing automation systems. The process involves leveraging your existing database by sending them pre-written and scheduled emails over a period of time that gently push the leads towards a desired conversion.
An essential sales tool for businesses, lead nurturing allows your business to automate a large part of your sales process. Emails are automatically sent to prospective customers at exactly the right time without the need for time-consuming manual effort. This allows you to focus your sales team’s efforts on prospective customers who have already been warmed up for the purchase.
Campaign Types:
Engagement
Educational
Campaigns
- Product-Focused Campaign
- Competitive Drips
Closing
Campaigns
- Industry Expertise Drips
- Promotional Drips
Retention
Campaigns
- Onboarding Campaigns
- Upsell Drip
- Renewal Campaign
Benefits
- No more time wasted educating and informing leads. By the time you contact them, they’ve already received and taken in the necessary information
- Personalized emails help give the recipient a feeling of appreciation meaning they’re more likely to have a positive association with your brand
- Automation of repetitive and time consuming manual tasks
Stats
50%
Excelling at lead nurturing helps companies to be 50% more sales-ready at 33% lower cost. (Forrester Research)
80%
Of the prospects deemed ‘bad leads’ by sales teams, 80% will go on to buy within 24 months. (SiriusDecisions)
85%
85% of tech consumers maintain that they consume a minimum of 3 pieces of content before they engage with a solution provider. (Knowledge Storm/Marketing Sherpa)