- Welcome Campaign
- Top-of-Mind Campaign
- Reengagement Campaign
Lead nurturing, also known as ‘Drip Marketing’, is a communication strategy often associated with marketing automation systems. The process involves leveraging your existing database by sending them pre-written and scheduled emails over a period of time that gently push the leads towards a desired conversion.
An essential sales tool for businesses, lead nurturing allows your business to automate a large part of your sales process. Emails are automatically sent to prospective customers at exactly the right time without the need for time-consuming manual effort. This allows you to focus your sales team’s efforts on prospective customers who have already been warmed up for the purchase.