- Visitor ID allows you to identify new visitors
- Collect visitor information with dynamic forms
- Optimize various campaigns
- Integrate with social media
A necessity in modern marketing, automation helps businesses to ensure their marketing efforts are both efficient and effective. When done correctly, it can be the single most important tool for increasing sales, growing your customer base and encouraging repeat purchases.
80% of your leads are not ready to buy from you when you make first contact. Marketing automation allows you to keep those relationships alive and continually nurture them to the point that they become sales-ready. This process is known as lead nurturing and has been shown to result in 50% increase in sales at a 33% lower cost per lead.
The key to successful growth for most businesses is repeat buyers. In order to encourage multiple repeat purchases, you need to continuously provide your customers with value in terms of your expertise while also understanding their changing needs. Done successfully, a solid long-term customer relationship will result in customer loyalty and satisfaction and opportunities for up-selling and cross-selling.
Your marketing and sales efforts need to be aligned every step of the way. Marketing automation provides a number of techniques and tools to ensure your sales team truly understand each lead and how best to make the sale.
‘Demographic Lead Scoring’ helps you identify those prospects that match your ideal target customer. ‘Behavioral Lead Scoring’ will pinpoint those prospects who are displaying purchasing behaviors synonymous with leads ready to engage and purchase from you. Once ‘hot’ prospects have been identified, your sales team needs to be notified immediately with all the relevant information to help them close the sale. Automation helps you achieve this by integrating your CRM with processes such as ‘sales alerting’, ‘lead recycling’ and ‘service level agreements’.
Marketing automation provides your business with a high level of insight into the ROI of your different marketing campaigns. You can keep track of your investments and ensure that budget is being allocated effectively. Using analytics you will be able to collect hard data which can be used by senior executives to clearly see their return on investment.