Roofing Co. started back in the time where client growth was largely due to word of mouth and traditional advertising. However, traditional methods were no longer working following the recent economic downturn and the company realized it was time for a change. They came to us wanting to reengage past customers and boost sales by cross – selling them on other services and maintenance work. Like other companies, their focus had been on gaining new customers and in the process they had lost track of their old customers and failed to communicate with them after the initial sale, this coupled with limited marketing resources had caused their sales to drop dramatically.
Roofing Co. had previously relied on word-of-mouth and traditional advertising tactics to increase sales and drive their growth. While originally successful, an increase in competition coinciding with an economic downturn meant these tactics had resulted in stagnating growth in recent years.
Limited marketing resources and an emphasis on generating new customers has meant that Roofing Co. fail to engage any of their customers after their initial purchase. While generating new leads is essential, missing out on re-engaging previous customers meant they were losing valuable business that would be a fraction of the cost to attract when compared to new customers.
With an existing customer base of over 20,000, Roofing Co. believed that they had an untapped resource of paying customers at their fingertips. By reaching out to previously satisfied customers and cross-selling them on maintenance work and other services, they could dramatically boost sales without incurring a high cost.
Moving forward, OneCore and Roofing Co. aim to consolidate all of their marketing efforts into a single marketing automation platform that will allow them to develop a streamlined and targeted marketing effort throughout the customer journey and as a result increase sales conversions while reducing cost.